Ryanair passenger numbers leap by 28 per cent - CILT(UK)
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Ryanair passenger numbers leap by 28 per cent

08 April 2015/Categories: CILT, Industry News

Passengers grew by 28 per cent to 6.67million in March, up from 5.2million in the same month last year, said the carrier.  Rolling annual traffic grew by 11 per cent to 90.5million customers. The company said its low fares and improved forward booking system were behind the success on top of its 'Always Getting Better' programme. 

After the airline started losing ground to rival easyJet, chief executive Michael O'Leary accepted that the company had to change its ethos to focus on customer satisfaction. The airline had previously mooted ideas such as charging customers to use the toilet while onboard, on top of maintaining a notoriously mean system of customer penalties and fees. 

But now O'Leary is working to tackle a huge list of passenger grievances, and has held social media question and answer sessions in an effort to create a more approachable image. The airline renewed its 'Always Getting Better' while announcing the bumper customer numbers and said that it will continue to improve its digital offering, include fare comparison features and destination content. 

Kenny Jacobs, Ryanair's chief marketing officer, said: 'With our new routes, increased frequencies and Business Plus service, customers can now look forward to further service enhancements, as we roll out the 2nd year of our AGB programme in 2015, which includes a new website and app, new cabin interiors, new crew uniforms and inflight menus, reduced airport fees, and great new digital features such as ‘hold the fare’, destination content and fare comparison services.'

Source: Express


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